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With this certification you will learn how to create business models that links specific financial and
nonfinancial measures in a logical chain to delineate how a company’s strategy translates into the
accomplishment of stated financial goals using the Business Model Canvas.
The Business Model Canvas is a strategic management and lean startup template for developing new
or documenting existing business models. It is a visual tool with elements describing a company’s
value proposition, infrastructure, customers and finances. It assists companies in aligning their
activities by illustrating potential trade-offs by comparing them to one another and being able to see
the bigger picture of their overall business framework.

Learning Objectives:

• Understanding the concepts of a business
model, its patterns, and how they operate
• Introduction to the Business Model Canvas to
develop new business models and document
existing ones
• Understanding the different blocks of the
Business Model Canvas and what their
function is
• Introduction to the Lean Startup Method
(Create, Measure, Learn) and Continuous
• Analyze the Lean Canvas and its function as
a better method to focus on problems and
possible solutions
• Analyze a possible basis of profitability in a
Business Model to be able to pivot quickly if

Target Audience:

Business Ownership, Business Planning.
Entrepreneurs. Consultants, Coaches,
Management position or higher in a corporation,
Business Leaders, Executives.


There are no formal prerequisites for this