During the Course we will learn to use business intelligence in all customer relations, with an eminently practical approach, through the study of success and failure cases that other companies have had and entering into topics as current as big data, internet of things or the incorporation of social networks to CRM.
Objectives:
Learn the principles and skills necessary to know how to manage the guest experience within the hotel. Carry out a correct strategy and diagnosis of the experience being the client as the center of the service
to whom is it addressed:
The course is aimed at managers, middle managers and professionals in the areas of Marketing, Customer Experience, Customer Service Innovation, Quality, Operations, Sales, and in general any area that, directly or indirectly, is related
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