Customer experience management or customer experience management is the process of evaluating customer interactions through every physical and digital touchpoint to deliver personalized experiences that drive brand loyalty and increase revenue for the organization.
- Vision and strategic thinking. Organizing experience management to focus on the company’s business objectives.
- Leadership and influence. It must be a person with the ability to involve and convince the rest of the organization in the transformation that is to be achieved.
- Creativity and innovation. A differentiation strategy requires a profile with the ability to think differently and solve problems creatively.
- Capacity for analysis and empathy. One of the most important skills is the ability to analyze and understand reality from the perspective of different types of customers.
The course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions, marketing managers, brand managers, CX managers and CRM managers