Introduction:
Digital Marketing Professional Certificate (DMPC) Program provides a detailed understanding
about Digital Marketing concepts, strategies and implementation, including email and Search
Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns, social marketing, retargeting
and integrating digital marketing with traditional marketing.
Expand your skill set and grow your career. Here are some benefits of our certification:
● This certification will help you improve your marketing skills and knowledge by helping you get
more visibility into the digital world.
● Learn how to use content to connect with your customers.
● Track customers from the first interaction with your brand.
● Optimize your website for conversion.
● Understand key digital concepts and KPI´s.
● If you are new in the field, It can help you start a new career.
Learning Objectives:
- Digital Marketing Overview.
- Key Concepts.
- Lead Generation.
- Search Marketing.
- Digital Display Advertising.
- User Experience and Usability.
- Email Marketing.
- Social Media Marketing.
- Retargeting.
10.Tracking and Measurement.
11.Analytics.
Target Audience:
This certification is appropriate for anyone
who is interested in Digital Marketing.
Prerequisites:
There are no formal prerequisites for this
certification.
