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The purchase process of users is changing given the new online paradigm. This forces companies to adapt the sales process according to changes in purchasing processes.
The main purpose of inbound marketing methodology is to attract and convince your ideal customers with valuable content, taking into account where they are in the purchase process in order to personalize what you offer them at all times. It is about accompanying them all the way from when they first hear about your brand until the final transaction takes place.

Learning Objectives:

The main objective of Webescuela’s Inbound Marketing and Content Strategy course is to provide a strategic base and a more practical vision that will make it easier for you to master the latest Lead capture techniques and become a true Blogging professional.

Target Audience:

This course is aimed at all those people who want to know the trends of digital marketing and specifically of Inbound Marketing.