Introduction:
The purpose of the Strategic Marketing course is for the student to know what strategic marketing is; the different phases of the marketing planning process, with special emphasis on the so-called marketing mix and the importance of sustaining value over time.
Learning Objectives:
The objective of this course is to provide knowledge about strategic marketing. We will study the different phases of the marketing planning process, with special emphasis on the so-called marketing mix and the importance of sustaining value over time.
Target Audience:
The Strategic Marketing Specialist Course is aimed at marketing professionals who wish to apply different strategies to improve corporate reputation and branding. It is also interesting for people interested in specific actions within marketing.
