DIGITAL TRANSFORMATION
¿Qué es la transformación digital? Cuando una empresa que tradicionalmente dependía de sistemas analógicos y de papel decide adoptar nuevas tecnologías, necesitará un plan de acción lógico para pasar a ser digital. Las tecnologías digitales requieren una nueva capacitación, planificación de seguridad y nuevos modelos de negocio. Las estrategias de transformación digital son planes de […]
TRADE MARKETING MANAGER
Introduction: Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, […]
STRATEGIC MARKETING CERTIFIED
Introduction: The purpose of the Strategic Marketing course is for the student to know what strategic marketing is; the different phases of the marketing planning process, with special emphasis on the so-called marketing mix and the importance of sustaining value over time. Learning Objectives: The objective of this course is to provide knowledge about strategic […]
Marketing Research
Introduction: Market Research or Marketing Research is something that we define as the origin of all commercial movement. Every time a client requests a campaign, they want to provide themselves with an identity in their Brand, to know who their ‘Target Audience’ is, and so on, they must know what their situation has been in […]
SEO & SEM
Introduction: The ICEMD Online SEO, SEM and Analytics Specialized Course seeks to train specialists in positioning for organic (SEO) or paid (SEM) searches. A demanded profession with many opportunities, which companies assume more and more naturally. Learning Objectives: Knowledge of the areas of online marketing: SEO and SEM. Use of specific tools in the areas […]
Social Media Management
Introduction: Although Social Media is a recent discipline of Digital Marketing, its growth makes its presence in communication strategies increasingly important. That is why many companies demand specialized personnel in the integral management of RRSS. Do you want to be one of those professionals? Train with the Social Media Management Course and become the professional […]
Marketing B2B
Introduction: The Online Course in B2B Marketing is designed for professionals in the digital world. With this online program you will learn to Enunciate the strategic vision of the B2B Customer within the context of the business market and to know how to describe marketing mix plans in B2B, with its definition of objectives and […]
Inbound Marketing
Introduction: The purchase process of users is changing given the new online paradigm. This forces companies to adapt the sales process according to changes in purchasing processes.The main purpose of inbound marketing methodology is to attract and convince your ideal customers with valuable content, taking into account where they are in the purchase process in […]
Ecommerce Management
Introduction: Master the development and management of eCommerce platforms. Create a profitable business strategy and generate the best shopping experience for your customers.This is a strategic and tactical course, its objective is to make you aware of the technological and human resources that you will need to develop an ecommerce project as well as the […]
Digital Marketing Specialist
Introduction: A digital marketing specialist is responsible for strategizing and executing various online marketing promotions and campaigns. These can be carried out through any of the digital marketing domains – SEO, SEM, PPC, social media, email, and content. A digital marketing specialist is a marketer who should display a complete understanding of all domains so […]
